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Spark of creativity is in each and everyone. However we need the right source, influence and environment to display it out. This blogs contains information from various sites. This blog serves as a guide line for you to reach to other breathtaking sites.

colour psychology

Tuesday, November 17, 2009

color plays an important role in designing logos.they give a whole new definition and meaning to the logo.each color has specific character and gives out different feel .
colors are mainly divide into warm and cool colors
positive color: red,pink,yellow,gold,orange.
Cool colors: blue,green,silver
Neutral: white,black,brown,grey
OSHA (Occupational Safety and Health Agency), for example, has standardized.
o RED: danger
o ORANGE: warning
o YELLOW: caution
o BLUE: notice
o GREEN: safety
Cool colors appear smaller than warm colors and they visually recede on the page so red can visually overpower and stand out over blue even if used in equal amounts.
Market researchers have determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy.
RED
it is the color that is linked to anger,danger ,energy.this color triggers our appetite.that 's why most of the fast food joints use red in their logo.


YELLOW

yellow suggests the sun, expansiveness, happiness and high spirits. Yellow commands attention and suggests caution. It can be used successfully as a highlight

.

BLUE

Not a good color for hospitals. Blue suggests the peaceful, the sad and water. Blue is often associated with the male. Blue is a cool color and can visually expand a room. It does not compliment most foods. Blue goes well with warm colors and materials.


GREEN

Associated with nature the pastoral and general well-being. Green also suggests envy and jealousy. Green should not be overused. Too much can affect skin tones and the appearance of some foods.

BLACK
Black can have negative sociological connotations like evil, mourning, ghostly, night, death and fear. However, black can be very stylish and modern. Black works well as an accent with other colors.

PINK

ORANGE
the color orange affects us mentally and physically* Stimulates activity* Stimulates appetite* Encourages socialization



PURPLE
colur purple is often associated with royalty.it is a favourite colour among adolescent girls.this colour increases our creativity and offers a sense of spirituality.

BROWN
Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic.
however when assigning colours for logos one should take in account of the culture,preference and attitude of your target audience.since the same colour will have different meaning in various countries and culture.
For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favourably to warm colors; people from northern climates prefer the cooler colors.
so do thorough research before assigning colours.

all about docomo

Sunday, November 15, 2009

DOCOMO -DOCOMOOOOOOOOH


On June 10 2009 japan's telecom giant NTT DOCOMO INC and Tata Teleservices Limited (TTSL) started the new TATA DOCOMO GSM service in India. TATA DOCOMO comes with three different branded logos.
they are :


now let's see japan's telecom giant NTT DOCOMO INC 's logo:

NTT DoCoMo, The name is officially an abbreviation of the phrase, "do communications over the mobile network".DOCOMO is derieved from "docodemo'' which means everywhere in japanese. this company was started in august 1991 ,with its headquarters set in tokyo.

docomodemo which is a mushroom is the official mascot of japan's docomo group.here is a pic


ambigrams logos

Saturday, November 14, 2009

An ambigram as defined by Wikipedia, "is a typographical design or artform that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation." To simply put, an ambigram is a typographical creation where the word reads the same when upside down, or flips to create a whole new word.

Although ambigrams became more popular as a result of Dan Brown's bestseller novel Angels & Demons, the book cover of which had ambigrams designed by John Langdon, ambigrams have been around for more than a century.

John Langdon and Scott Kim are regarded as pioneers and inventors of the modern day ambigram .


there are different types of ambigrams:

fun ambigrams
Logos
A amazing ambigram with the word "Logos" designed by John Langdon.
xpedx
A great ambigram logo design of xpedx.com, world's largest distributor of printing papers and graphic supplies and equipment.

Wachovia Ambigram Logo
Wachovia Ambigram Logo by Brian Risk.



Ultima 1998
Ultima is a rotational ambigram designed by Scott Kim. Turn this design upside down and you will see that it reads the same both ways.For
Ultima
, fantasy role-playing computer game .


Synergy 1981
Tessellation with two 90° centers of rotation designed by Scott Kim. This design practices synergy in two ways first, the word crosses itself four times at two different types of junctions: S becomes Y and E becomes R. Second, letters are joined in pairs, reducing the number of modules to just three.




Sun Microsystems (1982) logo
Sun Microsystems logo is one of the most brilliant logos in the world. It is a rotationally symmetric chain ambigram, designed by computer science professor Vaughan Pratt.


The New Man logo

it is one of the first commercially designed ambigram logo designed by designer Raymond Loewy in year 1969, which is still in use today.

Labyrinth
A clever and interesting style of ambigram by Krzychu.




The Princess Bride
The movie, "The Princess Bride" featured an attractive ambigram on the cover of its DVD. This ambigram was accompanied by a photo that has some subtle insights into the story's plot line.




Blacklist
A logo of blacklist.tv which also is a excellent ambigram.


Angels & Demons
A famous ambigram created for Dan Brown's book "Angels & Demons" by John Langdon. Dan Brown also named the protagonist of Angels & Demons after John Langdon as Robert Langdon


Ambigram Wikipedia
A rotational ambigram of the WIKIPEDIA logo, donated by Daniele Raffo to Wikipedia under GNU Free Documentation License.


signature logos

Davidoff logo design
Logo designer: Zino Davidoff, in 1968–1969.

Zino Davidoff was born on March 11, 1906, in Kiev, and died in 1994 at the age of 87.

Davidoff made it his business to upgrade cigar smoking, and every cigar from the company carries a label with Zino’s signature.


Ford logo design

Logo designer: Childe Harold Wills, in 1909.

Ford’s first chief engineer and designer, Childe Harold Wills, is thought to have developed the stylized Ford script in 1909. The oval was added in 1912, and the design has remained virtually intact since 1928. The Partners are responsible for the most recent update to the Ford identity.



Harrods logo design

Logo designer: Minale Tattersfield, in 1967, modified in 1984.

The 1984 re-design for this UK department store incorporated ‘Knightsbridge’ into the mark, which is Harrods‘ London address.


Cartier logo design

Logo designer: unknown, designed before 1888.

Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master. Today, Cartier lends its name to a long line of prestigious products, from watches and jewellery to leather goods and fragrances.


Cartier’s largest stores can be found in New York, Milan, Beverly Hills, Rome, Boston, San Francisco, Tokyo, Paris, São Paulo, Shanghai, London and Vancouver.


Paul Smith logo design

Logo designer: Zena (a friend of Paul Smith), date unknown.

The Paul Smith logo design was actually written by Zena, a friend of Paul, so handwritten trademarks need not be authentic signatures. Paul Smith is an integral part of his company; he is both designer and chairman, and is continually involved in every aspect of the business.


Olive logo design Logo designer: Liquid Agency, sometime after 2005.

Olive is a digital audio equipment manufacturer based in the United States.



Disney logo design
Logo designer: Walt Disney, in the 1940s.

Today’s representation is an evolved, stylized version of the founder’s signature that now identifies a media empire worth over US$25 billion in annual sales.

Kellogg’s logo design Logo designer: Will Keith Kellogg, in 1906.


One of the world’s most recognizable wordmarks, the Kellogg’s logo is a classic case of using the founder’s signature as a guarantee of authenticity.

logo twins !!!looks similar

Thursday, November 12, 2009


some of the logos resemble other logos.we may think that they have copied them or just unaware of the exsiting logo.no matter how creative or innovative you are ,sometimes we think in a fixed path.
oh!!!i am not saying that you should copy,but want to make it very clear that most of human's inventions ,designs etc has been modified from some other person's creations.

Wayback Machine and Google Blogscoped

ubuntu and human right first

Sumpter & gaonzalez LLP and Stylegala

Sinarmas and Airbus


Star Sports and Maltastar.com


SimpleBits and Logomaid


Searchmash and Smashlab



Scottish Arts Council and


pseudoroom design and cyberathlete .


NBC and NEBRASKA ETV Network



LA Lakers and LA Clippers



Beats and Stadt Bruhl logo

Carrier and Ford



BigFix and Priority


British Paints and Pagan Osbourne