Airtel's old logo
Talking about the new look of Airtel, Sanjay Kapoor, CEO, Bharti Airtel remarked that the new identity underlines Airtel’s willingness to embrace everything that is new. He commented, “The logo type is modern, vibrant and friendly and signals our resolution to be accessible to our customers and stakeholders. And the lowercase is our recognition for humility. The red colour, which is an integral part of the brand, continues to represent heritage, energy and passion. The new curved and the gentle highlight almost gives the impression of a living object; at the same time, it represents a dynamic force of unparalleled energy, brings us closer to consumers and is a symbol which will help ensure instant recognition across diverse international markets.”
Airtel's new logo
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