four types of company logo design

1.)Textual logos are devices that use text, i.e. recognisable word and letterforms that may be slightly modified, but are still recognisable as text and letterforms, in a logo format. The font type can appear in various shapes and sizes to put your message out there to the public. A thick font conveys the businesses’ power or strength while a more script-based font could really put foward style and elegance.A good example of a long lived and powerful textual logo is that for Walt Disney.

2.)Illustrated logos are pretty much what they say on the tin – illustrations that are used as logos. These illustrations can be as simple or as complicated as you like but it is better to keep the illustrations simple and to the point.A really good example of an illustrated logo is that of Pepsi which features the red, white and blue textual rendition as well as the bottle cap illustration. This is a significant development from the 1940’s, when the Pepsi-Cola logo was entirely textual and mirrored the rival coke’s symbol almost exactly.

3.)Symbolic logos are increasingly popular and have many positives to them.Using a symbol to portray an abstract representation of the company can work well across many international markets but a great deal of collateral and marketing or advertising budget has to be spent to successfully get that symbol associated with the company.When it works, it can work very well and a good example of a symbolic logo is the DC logo.

4.)Combination logos can be a mixture of any or all of the past things discussed. A nice example of a combination logo is America Online which features a symbolic device in the triangle and the textual device AOL underneath.Both of these are actually registered independtly so they can be used in separation if you needed. Whatever design approach you select for your company logo, remember that it will have to be carried through into all aspects of your brand communication, including stationery design, advertising, packaging and online marketing.