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Airtel

Sunday, December 12, 2010

Bharti Airtel Limited, usually referred to simply as "airtel", is a Indian telecommunications company that operates in 19 countries. It was founded by Sunil Bharti Mittal on 7th july 1995 .
Airtel's old logo



Airtel has given a new identity .Airtel’s new logo has been Designed by London-based brand agency ‘Brand Union’. The new  Airtel logo has the letter ‘a’ in lowercase, with ‘airtel’ written in lowercase under the logo.
Talking about the new look of Airtel, Sanjay Kapoor, CEO, Bharti Airtel remarked that the new identity underlines Airtel’s willingness to embrace everything that is new. He commented, “The logo type is modern, vibrant and friendly and signals our resolution to be accessible to our customers and stakeholders. And the lowercase is our recognition for humility. The red colour, which is an integral part of the brand, continues to represent heritage, energy and passion. The new curved and the gentle highlight almost gives the impression of a living object; at the same time, it represents a dynamic force of unparalleled energy, brings us closer to consumers and is a symbol which will help ensure instant recognition across diverse international markets.”
Airtel's new logo


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