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ambigrams logos

Saturday, November 14, 2009

An ambigram as defined by Wikipedia, "is a typographical design or artform that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation." To simply put, an ambigram is a typographical creation where the word reads the same when upside down, or flips to create a whole new word.

Although ambigrams became more popular as a result of Dan Brown's bestseller novel Angels & Demons, the book cover of which had ambigrams designed by John Langdon, ambigrams have been around for more than a century.

John Langdon and Scott Kim are regarded as pioneers and inventors of the modern day ambigram .


there are different types of ambigrams:

fun ambigrams
Logos
A amazing ambigram with the word "Logos" designed by John Langdon.
xpedx
A great ambigram logo design of xpedx.com, world's largest distributor of printing papers and graphic supplies and equipment.

Wachovia Ambigram Logo
Wachovia Ambigram Logo by Brian Risk.



Ultima 1998
Ultima is a rotational ambigram designed by Scott Kim. Turn this design upside down and you will see that it reads the same both ways.For
Ultima
, fantasy role-playing computer game .


Synergy 1981
Tessellation with two 90° centers of rotation designed by Scott Kim. This design practices synergy in two ways first, the word crosses itself four times at two different types of junctions: S becomes Y and E becomes R. Second, letters are joined in pairs, reducing the number of modules to just three.




Sun Microsystems (1982) logo
Sun Microsystems logo is one of the most brilliant logos in the world. It is a rotationally symmetric chain ambigram, designed by computer science professor Vaughan Pratt.


The New Man logo

it is one of the first commercially designed ambigram logo designed by designer Raymond Loewy in year 1969, which is still in use today.

Labyrinth
A clever and interesting style of ambigram by Krzychu.




The Princess Bride
The movie, "The Princess Bride" featured an attractive ambigram on the cover of its DVD. This ambigram was accompanied by a photo that has some subtle insights into the story's plot line.




Blacklist
A logo of blacklist.tv which also is a excellent ambigram.


Angels & Demons
A famous ambigram created for Dan Brown's book "Angels & Demons" by John Langdon. Dan Brown also named the protagonist of Angels & Demons after John Langdon as Robert Langdon


Ambigram Wikipedia
A rotational ambigram of the WIKIPEDIA logo, donated by Daniele Raffo to Wikipedia under GNU Free Documentation License.


1 comments:

Anonymous said...

Grrreat job leo!! Found it really interesting!! :D