Zino Davidoff was born on March 11, 1906, in Kiev, and died in 1994 at the age of 87.
Logo designer: Childe Harold Wills, in 1909.
Ford’s first chief engineer and designer, Childe Harold Wills, is thought to have developed the stylized Ford script in 1909. The oval was added in 1912, and the design has remained virtually intact since 1928. The Partners are responsible for the most recent update to the Ford identity.
Harrods logo design
Logo designer: Minale Tattersfield, in 1967, modified in 1984.
The 1984 re-design for this UK department store incorporated ‘Knightsbridge’ into the mark, which is Harrods‘ London address.
Logo designer: unknown, designed before 1888.
Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master. Today, Cartier lends its name to a long line of prestigious products, from watches and jewellery to leather goods and fragrances.
Cartier’s largest stores can be found in New York, Milan, Beverly Hills, Rome, Boston, San Francisco, Tokyo, Paris, São Paulo, Shanghai, London and Vancouver.
Paul Smith logo design
Logo designer: Zena (a friend of Paul Smith), date unknown.
The Paul Smith logo design was actually written by Zena, a friend of Paul, so handwritten trademarks need not be authentic signatures. Paul Smith is an integral part of his company; he is both designer and chairman, and is continually involved in every aspect of the business.
Olive is a digital audio equipment manufacturer based in the United States.
Disney logo design
Logo designer: Walt Disney, in the 1940s.
Today’s representation is an evolved, stylized version of the founder’s signature that now identifies a media empire worth over US$25 billion in annual sales.
Kellogg’s logo design Logo designer: Will Keith Kellogg, in 1906.
One of the world’s most recognizable wordmarks, the Kellogg’s logo is a classic case of using the founder’s signature as a guarantee of authenticity.
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