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colour psychology

Tuesday, November 17, 2009

color plays an important role in designing logos.they give a whole new definition and meaning to the logo.each color has specific character and gives out different feel .
colors are mainly divide into warm and cool colors
positive color: red,pink,yellow,gold,orange.
Cool colors: blue,green,silver
Neutral: white,black,brown,grey
OSHA (Occupational Safety and Health Agency), for example, has standardized.
o RED: danger
o ORANGE: warning
o YELLOW: caution
o BLUE: notice
o GREEN: safety
Cool colors appear smaller than warm colors and they visually recede on the page so red can visually overpower and stand out over blue even if used in equal amounts.
Market researchers have determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy.
it is the color that is linked to anger,danger ,energy.this color triggers our appetite.that 's why most of the fast food joints use red in their logo.


yellow suggests the sun, expansiveness, happiness and high spirits. Yellow commands attention and suggests caution. It can be used successfully as a highlight



Not a good color for hospitals. Blue suggests the peaceful, the sad and water. Blue is often associated with the male. Blue is a cool color and can visually expand a room. It does not compliment most foods. Blue goes well with warm colors and materials.


Associated with nature the pastoral and general well-being. Green also suggests envy and jealousy. Green should not be overused. Too much can affect skin tones and the appearance of some foods.

Black can have negative sociological connotations like evil, mourning, ghostly, night, death and fear. However, black can be very stylish and modern. Black works well as an accent with other colors.


the color orange affects us mentally and physically* Stimulates activity* Stimulates appetite* Encourages socialization

colur purple is often associated with royalty.it is a favourite colour among adolescent girls.this colour increases our creativity and offers a sense of spirituality.

Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic.
however when assigning colours for logos one should take in account of the culture,preference and attitude of your target audience.since the same colour will have different meaning in various countries and culture.
For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favourably to warm colors; people from northern climates prefer the cooler colors.
so do thorough research before assigning colours.